This is what climate protection looks like

Full luminosity, less power

Making Child's Play of Climate Protection





Scientists predict that Spain will be the European country hardest hit by climate change. The average temperature on the Iberian peninsula has risen by 1.5 degrees Celsius over the past 100 years, as compared with an average rise of 0.95 degrees across Europe, and 0.7 degrees around the world. The impact of climate change can already be felt quite clearly in Spain. According to a survey, Spaniards are therefore also the Europeans who are most concerned about global warming. Against this backdrop, it is all the more important to consistently meet the voluntary obligations of the Kyoto Protocol.  Imaginarium, a large Spanish retail chain that markets children's products and toys in 30 countries, shows that climate protection can also have tangible economic benefits for companies.

Children learn through play. That is how they acquire the skills they will need later on in life. For the new generation, one essential area will be climate protection, in view of the increasingly dire impact of climate change. Imaginarium is very aware of that fact: "Climate protection is a very important theme for us in two ways. As a company, we consider it our responsibility to contribute actively to climate protection. That is why we endeavor to achieve maximum energy efficiency. At the same time, we want our products to help parents teach their children to behave in a responsible and environmentally friendly way," says Marta Pons from Corporate Communications at Imaginarium. To do so, the company has developed a range of toys to teach children how important it is to protect the environment, save energy and be careful with natural resources. "Our Biohabitat range contains products that promote environmental awareness and a proactive attitude, so that children can learn how their actions influence the world around them and how they can protect the climate," Pons explains. Imaginarium gives children hands-on experience of environmental protection, in the form of miniature wind-power or solar-power generators, dynamos, recycling sets, and toy cars that run on hydrogen.

No wonder LED-lit signs are all the rage, as can be seen from their use at innovative companies like Imaginarium. Marta Pons explains: "We wanted to achieve a strong optical impact with our head office logos, combined with maximum energy efficiency. We did just that, and what's more, we saved costs and did our bit for climate protection too."


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